My journey began with a fascination for communication, culture, and the stories that connect people with brands.

While studying Applied Linguistics and later completing a Master’s degree in New Media in Communication at Adam Mickiewicz University in Poznań, I had the opportunity to work for a jewellery brand. There, I collaborated closely with customers, supported e-commerce activities, assisted in coordinating photoshoots, and contributed to creating meaningful brand experiences. Being part of a design-driven environment sparked a lasting passion for fashion, design, branding, and visual storytelling.

Over the following years, I expanded my experience in communication and project coordination through roles in consulting and corporate communications. These experiences strengthened my strategic thinking, organisational skills, and ability to manage projects involving multiple stakeholders.

Today, my interests lie at the intersection of branding, communication, PR, and creative partnerships. I am particularly inspired by projects that connect brands, artists, and communities through thoughtful storytelling, carefully curated experiences, and authentic relationships. I believe that strong brands are built not only through beautiful aesthetics but also through meaningful narratives and lasting human connections.